/FLOP/

/FLOP/

  • Creative Director, Producer

    Responsibilities: As the creative director and senior producer I took Flop from concept to execution, defined and executed the curatorial framework for DJs, perfromers, and scenographers, identified and secured venues, manage artist outreach and hospitality, developed production schdules and run-of-how documents, oversaw dress rehearsals and installs, coordinated sound, lighting, and spatial design, researched and secured 10k grant funding, directed the project’s visual identity and promotional campaigns, art directed and managed poster photoshoots, sourced and contracted independent photographers and graphic designers, oversaw venue and event staff, technicians, and artists,

  • January 2026 - September 2026

  • Fantom,Break Glass Studios, Parquette, Puzzle, Underground Love Affair, Metatron Press

  • 7

  • 100 - 250 guests per event

  • IG

  • Mood board 1 (Poster)

    Mood board 2 (Poster)

    Mood board 3 & Colour Ways

    Concept & Programme

FLOP: ‘90s Lounge x 19th Century Salon

FLOP was an interdisciplinary event series exploring the intersection of nightlife, performance, and installation that took place in Montréal, Canada It created a world that provided a platform for lounge music, intimacy, and exploration, bridging formal art programming and nightlife through carefully curated lineups and immersive scenography.

As the creative director and lead producer I oversaw the project from concept to execution, including curation, creative direction, artist booking and management, grant writing, contracting, budgeting, venue coordination, technical production, communications, photoshoot production, vendor management, ticketing, and on-site delivery.

Each edition was promoted using an original image conceived during a multi-day photoshoot in collaboration with photographers, models, stylists, and graphic designers.

Across 7 editions, FLOP presented more than 25 artists and collaborated with independent venues and cultural organizations throughout Montréal. The series secured public arts funding from the Canada Council for the Arts, built a growing local and international following, and developed a unique framework for joining art with nightlife.

A person lying in bed with a beige blanket, wearing gray pajamas, with a concert or event poster titled 'flip' overlayed on the image.
A young woman with long blonde hair and makeup, resting her chin on her hand, with glasses on her head and jewelry on her wrist, in a dimly lit setting with a red hue.
A person DJing at night with red lighting, focusing on their hand operating DJ equipment and wearing multiple rings.
A red rectangular object with evenly spaced vertical lines or bars, illuminated from behind, creating a glowing effect. The background is dark.
Colorful ceiling installation with balloons and hanging lights, showing silhouettes of people in a dimly lit room.
Close-up of a person wearing a pinstriped shirt, holding an iPhone, with others wearing similar shirts. The event details are overlaid on the image, related to an event called 'flop' on July 19th, featuring performances and food by various artists.
A person with a blurred silhouette standing behind DJ equipment in a dimly lit setting with hanging fabric and warm lighting.
Reflections of people and city lights on a wet glass surface at dusk or night.
A DJ setup with turntables and a mixer, illuminated by red and blue lights, set against a dark background.
A wooden bench placed indoors with a plant nearby. The scene is illuminated with red lighting, creating shadows of the plant's leaves on the floor.
Close-up of a matchstick with a pink head being ignited, set against a dark background.
People at a dark party or event, illuminated by faint greenish lights, with large decorative leaves or umbrellas hanging from the ceiling.
People in a dark room with colorful illuminated hanging fabric and glowing decorative light fixtures.
Blurred view of a neon-lit street at night with pink and red lights, out-of-focus signs, and reflections on the pavement.
Blurred abstract scene with colorful lights and shapes, possibly depicting a nightclub or concert environment with purple, blue, green, and orange hues.